Nothing can be more incorrect than equating Experiential Marketing to Event Marketing! Experiential Marketing is an experience that can lodge a brand into a consumer’s mind even while dislodging the previous occupant.
It works as much for imbedding new behaviours. Here are 4 examples. Three of ours, and the fourth, an absolute classic!
1993. Nestle Polo. Dealer launch Conference.
The room was lit up in green. Suddenly the banquet hall temperature was reduced to 16 °C. Soon the dealers and the sales team were shivering. And then, they were served mint-cool drinks!
An experience that would forever engrave into their minds that Nestle Polo was the coolest one.
It is because of experiences like this(and of course because of its amazingly consistent advertising) that Nestle POLO till date, 30 years after its India launch still has a huge brand franchise.
We can work collectively to make our world a better one.
Amongst us are people ,like the elected representatives of people and the bureaucrats who are better poised to do so.
This event was to help create awareness about SDGs.
Imagine our joy when most of the present made a pledge towards these SDGs and shared them on the pledge wall!
GOA 2014. BLOGGERS CONFERENCE FOR GIONEE ELIFE E7 LAUNCH
Every participant walked past concave mirrors to look extra slim
The welcome drink champagne was served in extra thin flutes
There was 'slim' everywhere
And finally superslim models walked the ramp with the New Super Slim Phone
INTRODUCING GIONEE ELIFE E7
On the launch day
the phone trended > 10 hours,
Tweets > 9000,
Impressions > 9.1 mil
A Valentine Date Prank. Not to show the guys down. But to illustrate how delightful a ride in the Ford Mustang can be. See it. Thousands have loved it already.